Importance of research before an interview

Posted: February 17, 2012

“So, can you tell me what attracted you to our company?”

Are you prepared to answer this question during a job interview? All too often students show up for an interview dressed to impress and prepared to answer questions about themselves, but balk when the conversation turns to the company itself.

It is imperative to research the company with whom you are interviewing so you can sell why you’d be a great fit. You can be spot-on with all other responses, but if it's apparent you don't know anything about the company, it is an immediate turn-off to a recruiter. Plus, how do you know you’re a qualified candidate for that position/company if you haven’t done your homework about the organization?

It isn't necessary to memorize the entire profile of an organization, but it is smart to spend 30 minutes browsing their website, especially the “About Us” section. Also, many companies hold info sessions prior to an on-campus recruiting event—employers will expect you attend if they are having one—doing so will further demonstrate your interest in the company. View these as an opportunity to make an positive first impression! Another effective tactic is to come up with a few questions to ask the interviewer about the company that shows that you have researched the employer, for example: “I noticed that company XYZ focuses a lot on giving back to the community through various programs—can you share a bit more about that?” This not only shows you know about the company, but that you're interested in learning more.

There are few things that you have complete control over during the interview process; researching the company beforehand is one of them! Impress the recruiter with your knowledge, and hopefully increase your chances of landing the job!

“Research is formalized curiosity. It is poking and prying with a purpose.”
-Zora Neale Hurston

Authored by ECS.