Marketing Your Program

ECS will market a list of ALL job shadow opportunities a total of 5 times prior to the job shadow events taking place. Your event needs to be correctly entered in Handshake in order to be included in our marketing efforts (reference "Setting Up Your Event in Handshake"). Our outreach includes:

• Two mentions in our February editions of the weekly student e-newsletter, The Wire
• One Instagram and LinkedIn spotlight highlighting participating companies
• Two standalone job shadow emails advertising the list of opportunities to registered students 

While ECS marketing is helpful, you should not rely on this to fill your job shadow spots. It is imperative that you also communicate your job shadow event to our students as well, whether that's at an upcoming career fair, through email outreach of your own, or via Handshake. Please see the marketing strategies below you can use to promote your event.

• Send direct messages to students via Handshake once you have successfully created your Job Shadow event. Set filters on school (Ohio State), school year, and major you are intending to host prior to outreach. Note: There is no feature in Handshake to send mass messages to multiple students; only one-off messages 

  • How to Search for Students 

  • How to Send a Student a Message 

• Check your event RSVP list frequently once you see new sign ups to let them know your company looks forward to meeting them. 

  • Accessing and Messaging Event RSVPs 

• Email students that have registered for your event with a reminder and contact information at minimum a week before the event.