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Using Pinterest during your job search

Pinterest is known primarily as a place to share the latest recipes, fashion, and DIY crafts. But how about as a place for job searching? Pinterest is now evolving into a unique tool for job seekers. With over 100 million visits a month, Pinterest is becoming a leading force in social media. Consider using the platform to showcase your work, learn helpful job search tips, and find career inspiration all while increasing your (positive) online presence. Here are some ways to use Pinterest during your job search:

Learn about companies you’d like to work for–
You can learn a lot about a company by viewing their pinboards and who they follow on Pinterest. These pinboards will give you an overview of what services the company offers and what topics they find useful and worth sharing. This is a great way to get a feel for the company culture and work environment! Check out General Electric, for example. GE has over 18,000 followers. “From the Factory Floor” is a pinboard where users can get an inside look at the people who make GE work.

Create a resume board –
Instead of simply pinning your resume, take your efforts to the next step by building a resume board. You can display your resume in a variety of ways on this board! Rather than listing out where you have worked, pin the companies you’ve worked during your internships or co-ops! Have you won any awards or scholarships? Are you a member of any student organizations or engineering project teams? Pin those as well! Creating a resume board will allow recruiters to gain a better sense of your experiences and what you have to offer.

Showcase your work–
One way to set yourself apart from other candidates is to create a portfolio. You can post videos, links, and pictures of your engineering related projects and labs.  The portfolio is a way to give potential employers a true reflection of your work, as well as your technical skills and how you work in a team environment. 

Follow influencers and career experts in your field– 
Pinterest can also offer some job search advice. Do you admire anyone in your field? Follow your influencer’s boards to learn more about your field through their interests. Influencers may pin valuable articles or blog posts from their work and around the web. In addition, sites like Careerealism use pinboards to display exciting tips through infographics and career related articles. You’ll find great visuals regarding professional work attire and career success stories from recent grads. 

No matter how you use Pinterest for your job search, keep it professional! Consider setting your personal boards on “private” so only certain people can view them.  Like any other social media platform - be careful of the information you put online. Use good taste when pinning topics of interest.

Happy pinning! 

“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”
-Dr. Seuss

About the author

Kaitlin Schafer

Kaitlin Schafer is a Career Counselor at Engineering Career Services.