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The Benefits of Social Media in Your Job Search

Following the last blog entry, you should now be aware of the potential detriment of irresponsible social media usage during your job search. Inappropriate profiles and postings can even cost you a job! But this doesn’t mean that you have to go on a mass deletion spree. Social media sites can actually be a benefit to you if used properly. Many companies are creating Facebook fan pages to get the word out to consumers and even using Twitter to promote special events or products. In fact, some large companies have entire departments dedicated to social media.

Today we’ll focus on LinkedIn—a social networking site that many consider the professional equivalent to Facebook. Your profile on this site is essentially your resume, and you can network with others though varying channels.

In an article published in the OSU newspaper, The Lantern, Pierce (2012) quotes Steven Redd, a Public Affairs student, on his usage of LinkedIn as a professional tool. According to Pierce, Redd interned in Washington, D.C., last summer and had friends who used LinkedIn to organize their professional network. "It's so difficult to keep track of people using business cards," Redd said. "Having this electronic library of people that you've come in contact with … it's a really nice way to keep in touch.”

Networking is a key component to any job search. Prior to the advent of social media, it could be challenging trying to connect with enough people to be able to find that one ‘magic connection’ that gets your foot in the door somewhere. LinkedIn allows you to connect with hundreds, even thousands of people in your industry. Taking full advantage of all LinkedIn has to offer has the ability to yield some pretty great results for your career.

Stay tuned for an upcoming post on how to effectively create a LinkedIn profile!

"Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.”
-Amber Naslund, Social Media Today

References: Pierce, A. (2012). Online presence affects job opportunities, professional life. The Lantern. Retrieved from the newspaper's website.






About the author

Krysta Kirsch

Krysta Kirsch is a Previous On-Campus Recruiting Coordinator at Engineering Career Services.