Creating Your Personal Brand
June 3, 2009
In today's competitive job market, it is important to distinguish yourself as a candidate. Creating a "personal brand" will allow you to present yourself in a way that demonstrates who you are and what you are about. It is an image that you want others to see. When interviewing for a position, you are essentially trying to sell that employer your "personal brand". In order to ensure that you have a "quality product", take a look at some of the following tips:
In order to be relevant, you must ensure that what you have to offer has a place in today's world. You want to be sure that your skills are closely aligned with what the job requires in terms of technology, current business practices, and so forth. Being aware of and knowledgeable about what is taking place in the world around you is one way to ensure that you remain relevant now and in the future. Learn about current events and advancements in your field! Reading news articles about industry trends, tracking professional association web sites, and reviewing a potential employer's annual report can help you to accomplish this task.
Are you being true to yourself? Are you representing who you are, or somebody else? You want to be sure that you are presenting the best version of YOURSELF, not who you think the employer wants you to be. You will do a better job of selling your personal brand if it is a real representation of you. That is not to say that you should not strive to improve your skills in the future; it just means that you are being true to your best self at all times.
Do you represent your personal brand in ALL aspects of your life? Does your ONLINE self match up with your IN-PERSON self? Be sure that the image of yourself that you project on your resume, in person, in your manner and dress, and in ALL online mediums (including Twitter, Facebook, MySpace, etc.) matches what you hope that employers will see. If you want to be perceived as a professional, you must BE a professional in all aspects of your life, not just in the interview! Employers DO investigate their candidates, so don't be surprised if an employer checks out your online identity! It is a good idea to Google yourself to see what kind of brand you are putting out there.
For more information on creating a "Personal Brand", check out The Complete Idiot's Guide to Branding Yourself.
"You are in control of your life. Don't ever forget that. You are what you are because of the conscious and subconscious choices you have made."
- Barbara Hall
Authored by Rachel Ligman.