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Do you have trouble answering this interview question: "Tell me about yourself?"

Or how about these questions:
• “Why should we hire you?”
• “Do you believe your GPA is an accurate reflection of your abilities?”
• “Why are you interested in this job?”

How can you be better prepared to answer these STANDARD interview questions? ….Create YOUR Personal Brand!

Let’s face it, now is not the best time to be looking for a job. With an unstable economy, employers’ hiring practices are unpredictable. But there are steps you can take to make yourself a more attractive candidate and help land the position you WANT!

First you have to think of yourself as a ‘PRODUCT’:
• You are a student with a unique combination of skills, abilities, education and work experience.
• You MUST utilize that information to create a unique personal brand and learn how to SELL yourself to an employer.
• If you don’t know what added value you bring to a potential employer and if you can’t communicate that information - how do you expect an employer to know?
• You MUST give employers a reason to hire you!

Next, create YOUR Personal Brand Positioning Statement!

What is Branding?
• Branding helps define who you are, how you are great, and why you should be sought out.
• Branding is your reputation.
• Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation.
• Branding is the combination of tangible and intangible characteristics that make a brand unique.
• Branding is developing an image -- with results to match.

Answer these questions to help develop YOUR Brand Positioning Statement:
• What is it that makes you different?
• What qualities or characteristics make you distinctive?
• What have you accomplished?
• What is your most noteworthy personal trait?
• What benefits (problems solved) do you offer?

If you want more information on this topic, attend the “Creating YOUR Personal Brand Workshop” Thursday January 15 from 4-5pm in Hitchcock room 30, or on Wednesday March 4 from 4-5pm in Scott Lab room 40.

"You have brains in your head.
You have feet in your shoes.
You can steer yourself in any direction you choose.
You're on your own.
And you know what you know.
You are the guy who'll decide where to go."

-Dr. Seuss

Authored by Jessica Hall.

Categories: Miscellaneous